Over two and a half million Kiwis, that’s over half of all New Zealanders! use Facebook every month and they spend more time on social media networks than any other country in the world. In fact, New Zealanders spend around one full working day a month on social media sites so it is an important channel to get noticed on.
Facebook presents huge opportunities for New Zealand business, with 80% of NZ Facebook users discovering brands and products on this platform and 55% engaging with those brands to learn more.
71% of people are more likely to buy a product or service recommended by a friend on social media.