When people use Google to search, they enter some keywords and a list of relevant websites is returned. People tend to visit websites at the top of the search results page, because they appear to be more relevant to their search.
If you’ve ever wondered why your competitors ranking is better than yours, it’s because of a digital marketing technique called Search Engine Optimisation (SEO). SEO helps your site rank higher than your competitor’s sites in response to certain keywords when searched.
Its primary goal is to increase the visibility or ranking of your website in organic search engine results over time.
There are many factors that influence a search engine to rank your site, but these can be broken down into two main categories:
1. On-site optimisation: from reviewing how your site is structured, the wording on your site, keywords used, page titles and meta data right through to ensuring it can be viewed correctly on a mobile device.
2. Off-site optimisation: such as how other sites link to your site, including from social media sites.
But it is not just about making it friendly for search engines, but also for people to use too.
SEO is important whether you’ve got an established website or your just starting out. Optimising your site is a continuous process, as search engines are constantly crawling the web, re-indexing and re-rank pages.
If you're interested in SEO for your website then talk to us today and see how we can help