Search Engine Optimisation (SEO) Auckland
With an iDigital Search Engine Optimisation (SEO) campaign we ensure your website appears when customers are searching for your business. Whether they are trying to find your location, get in contact with you or wanting to enquire about, or buy your products and services we can ensure your business gets found.
Search engines, like Google are the primary way people navigate the web, they're used to find just about anything, from information to products and services. As such, most web traffic to your site will come from search engines.
So it's important to get found when people are searching for what you are selling.
What is Search Engine Optimisation?
When people use Google to search, they enter some keywords and a list of relevant websites is returned. People tend to visit websites at the top of the search results page, because they appear to be more relevant to their search.
If you’ve ever wondered why your competitors ranking is better than yours, it’s because of a digital marketing technique called Search Engine Optimisation (SEO). SEO helps your site rank higher than your competitor’s sites in response to certain keywords when searched.
Its primary goal is to increase the visibility or ranking of your website in organic search engine results over time.
Search Engine Optimisation is a long term investment, meaning the more time spent optimising your site the better the result.
HOW IMPORTANT IS SEO Services in NZ?
The ranking of your site when appearing in an organic search engine result is massively important to the traffic (and therefore potential customers and sales) you will get:
- The first position in Google's search results receives 18.2% of all click-through traffic.
- The second position receives around half the click-through traffic at 10.1%,
- The third position 7.2%,
- The fourth position 4.8%,
- and all others under 2%.
About Search Engine Optimisation (SEO) Services Auckland
There are many factors that influence a search engine to rank your site, but these can be broken down into two main categories:
1. On-site optimisation: from reviewing how your site is structured, the wording on your site, keywords used, page titles and meta data right through to ensuring it can be viewed correctly on a mobile device.
2. Off-site optimisation: such as how other sites link to your site, including from social media sites.
But it is not just about making it friendly for search engines, but also for people to use too.
SEO is important whether you’ve got an established website or your just starting out. Optimising your site is a continuous process, as search engines are constantly crawling the web, re-indexing and re-rank pages.
Our Auckland Based SEO centres around ‘keywords’
‘Keywords’ is the name given to the words someone types into a search engine, these are a key element of ensuring your business gets found by people who are interested in your products or services.
At iDigital we use a number of strategies and techniques, both on-site and off-site to work toward achieving a higher ranking in the search results for your site. Typically the higher your site ranks in the the search results the more visitors it will receive.
We have a number of package to help your business get found based on a number of keywords you wish to improve your search engine ranking against.
How do we do this?
We will work with you to understand your business and what you are advertising, then conduct ‘keyword’ research to understand what ‘keywords’ drive the right kind of customers, who want to buy your products or services to your site.
Focusing on these ‘keywords’, we will continuously conduct on-site and off-site optimisations, with the goal to improve your search engine ranking for those keywords. Our monthly reports will highlight the progress we're making to improve the ranking of your site against your competitors.
It's important to understand that Search Engine Optimisation is a long term solution (minimum 6 months, ideally ongoing), meaning the more time spend optimising your site the better the result.
|Number of Keywords||
|Targeting||Local or National, Standard or Aggressive|
|includes||- Dedicated Account Manager
- Fix Monthly fee
- Monthly performance updates
*click through findings based on MOZ