Our social media experts can help you engage with audiences on social media platforms like Facebook & Instagram
Over two and a half million Kiwis, that's over half of all New Zealanders! use Facebook every month and they spend more time on social media networks than any other country in the world. In fact, New Zealanders spend around one full working day a month on social media sites so it is an important channel to get noticed on.
Facebook presents huge opportunities for New Zealand business, with 80% of NZ Facebook users discovering brands and products on this platform and 55% engaging with those brands to learn more.
71% of people are more likely to buy a product or service recommended by a friend on social media.
Given this, social media is a great way to engage your existing customers and to capture new customers through sharing relevant content. Social media content reaches people when they are keeping in touch with their friends, family, those they follow, and searching for content that they are interested in on Facebook and Instagram.
Having the right social media strategy and content plan will help you to effectively engage with your existing customers to drive repeat purchases, referrals and to capture new customers.
WHAT WE DO:
Social Media Setup
Designed to develop your Facebook strategy, set up or review your business page and optimise it for your target audience, creating a solid foundation for your ongoing social media presence.
Our team of experts will help you to define your social media objectives and the right measurement for achieving these. We will analyse your competitors and find your unique position on social. We will also identify your content themes, and create a content plan that you can use to guide your ongoing social media activity.
To be effective on social media you must ensure that your social media content is aligned with your brand messaging for consistency, reinforcing your overall marketing efforts across all of your channels.
Social media Content
Designed to produce and share unique and original content that is relevant to your business and valued by your customers.
Based on your content themes we will write relevant articles either from information you provide or we will conduct research on your behalf. Each article will be suitable for use in your customer newsletters, website blog or any other marketing collateral.
We will then repurpose the content to be suitable for organic and paid posting on your social media channels. Paid (boosted) posts are a great way to extend the reach of your content through selecting target audience demographics and interests that are aligned to your business.
We can also raise brand awareness or grow demand for your business using paid social media advertising on Facebook and Instagram.